Mission statements tell us about the purpose of an organization. For example, Gillette's mission is to provide high quality shaving products which provide a smooth shave to the consumers.
Mission statements often contain the following:
1.Purpose and aim of the organization
2.The organization's primary stakeholders: clients, stockholders, congregation, etc.
3.Responsibilities of the organization toward these stakeholders
4.Products and services offered .
I think that any organization should keep a simple mission statement which describes the objective of the business quite clearly. You guys can check out the details in the book's second chapter. The book has explained the concept quite clearly.
Tuesday, December 15, 2009
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2 comments:
This post says that a mission statement tells us about the purpose of the organization. so if the mission statement is describing the purpose of the organization, then why would it contain the organization's primary stakeholders and the responsibilities of the organization towards these stakeholders?
Amna purpose means aims and objevtives of the company and this statement is basically phrased in a way to motivate employees and to stimulate interest by outside groups i.e investors.
Sorry i am answering this on hassan's behalf.
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