Marketing Management Orientations

The Production Concept
The production concept prevailed from the time of the industrial revolution until the early 1920's. The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself creates the demand for the products. The key questions that a firm would ask before producing a product were:
Can we produce the product?
Can we produce enough of it?

The Sales Concept
By the early 1930's however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. Around this time, firms began to practice the selling concept, under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling. Before producing a product, the key questions were:
Can we sell the product?
Can we charge enough for it?

The Marketing Concept
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case. The key questions became:
What do customers want?
Can we develop it while they still want it?
How can we keep our customers satisfied?

Website: http://www.enotes.com/management-encyclopedia/marketing-concept-philosophy


My opinion: At the time of 1920's, the production concept worked fairly well because the goods which were produced were mostly those of basic necessity and there was also relatively high level of unfulfilled demand. Therefore products sold easily at that time. But after 1930's sale concept came into being due to the effect of an increase number of competitors and increase in demand for products other than necessities. And after 1940's with increased income, customer’s starts demanding for such products that exactly met their changing needs.