New Product Development Process Stage 8

Commercialization

Commercialization is the process or cycle of introducing a new product into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts
If market testing displays promising results the product is ready to be introduced to a wider market. Some firms introduce or roll-out the product in waves with parts of the market receiving the product on different schedules. This allows the company to ramp up production in a more controlled way and to fine tune the marketing mix as the product is distributed to new areas.

Reference: http://en.wikipedia.org/wiki/Commercialization
http://www.knowthis.com/principles-of-marketing-tutorials/managing-products/product-development-steps-6-7/


My opinion: Commercialization means launching the product by making advertisements and other promotions to fill the distribution pipeline with product.