Customer relationship management is the process of building and maintaining profitable relationships with customers. It helps organizations in getting to know their customers better and helps companies to do their jobs well in order to make profitibility. By having better customer relationship management you can successfully run your business by capturing the attention of your customers. For this purpose organizations focus on understanding their customers to increase customer satisfaction and to maximize lifetime customer value. If companies do not have a proper and effective customer relationship management as well as strategic planning then they cannot track their customers in an organized manner, as a result they may fail. Here is the link which can better explain the importance of customer relationship management with more examples.
http://www.articlesbase.com/management-articles/the-importance-of-crm-customer-relationship-management-97415.html
2 comments:
Without CRM, I intuit no company can hope to make future growth strategies. Most importantly, any hope of Profitability dies out if CRM is in disaster.
CRM is the most important thing for a company. Due to CRM, a company can retain its customers which is more important than just trying to capture new customers.
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