last night i went to a stationery shop to buy some cello tape and i asked the salesman to give me scotch tape and and i thought about how the brand 'scotch' was associated with cello tape. same is the case with uhu that we generally don't go to the stationery shop and say "i want glue", we generally say "i want uhu" and i think that these are the prime examples of brand association.
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1 comments:
yeah your right. most of the people don't say that give me tissue they say give me rose petal.
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