Planning for advertising

Advertising agencies and their clients plan for advertising. Any plan should address the following stages:

• Who is the potential TARGET AUDIENCE of the advert?

• WHAT do I wish to communicate to this target audience?

• Why is this message so IMPORTANT to them?

• What is the BEST MEDIUM for this message to take (see some of the possible media above)?

• What would be the most appropriate TIMING?

• What RESOURCES will the advertising campaign need?

• How do we CONTROL our advertising and monitor success?

Reference:http://www.markitek.com