Hotmail is one of the most classic examples of successful viral marketing. They offer free e-mail to the masses and simply attach a signature at the bottom of each e-mail message that promots their free service. Every single e-mail sent by a Hotmail user contains this message, thus spreading it like a virus. Recipients would see the add and as a result, they too signed up for Hotmail.
Reference:http://digitallabz.com/blogs/11-examples-of-viral-marketing-campaigns.html
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