What is Competitive profile Matrix - CPM

Competitive profile matrix is essential tool used in strategic management process, it contain all the important critical success factors of industry. Success factor can vary form industry to industry, every industry consider different success factor, all the companies in CPM are measured on same scale by considering the same success factor. In IFE we only consider internal strengths and weakness and EFE constraint is to consider only internal factor from PLEST (Political,legal,environmental, social and technological) but Competitive profile matrix is not bound by any constraint, all the success depends upon the importance it can be external or internal doesn’t matter.