Many companies are embracing target marketing. Here, sellers distinguish the major market segments , target one or more of these segment and develop products and marketing programs tailored to each . Instead of scattering their marketing effort they focus on the buyers they have the greatest chance of satisfying.
Market segmentation: identify and profile distinct group of buyers who differ in their needs and preferences.
market targeting: select one or more market segments to enter.
market positioning: for each target segment, establish and communicate the key distinctive benefits of the company’s market offering.
1 comments:
ya saadia!before launching the new product the company should target the customer's due to which they can make the product according 2 their customer's wants & needs.so target marketing is important.
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