Tuesday, January 19, 2010
Strategic Brand Management
When you have a brand that works for people, you should work the brand.
"Strategic brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity."
These concepts and techniques are to improve the long-term profitability of your brand strategies.
Reference
http://www.1000ventures.com/business_guide/marketing_brands.html
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Madiha khan,
Strategic Brand Management
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