Wednesday, January 20, 2010

Experiencing is Believing

Marketing works to communicate a brand promise to their customers, but if the brand experience does not consistently and reliably deliver on that brand promise, it will not be believed. As we all know, business value is directly linked to customer value - the closer we meet customers expectations, the more value is created. Simple right? So, why does this so often breakdown?


saadia tahir said...

i think one reason for this can be that it is so bcoz in order to keep up with the "hype" competitors have created..