One of the biggest mistakes in branding is the traditional and cliched idea of the USP. A clear unique Selling Proposition can go a long way in establishing a good brand image.
If you are selling detergent powder, you cant say "my powder washes the cleanest, is the most economical and the lowest priced" people would start suspecting such a detergent powder.
The trick is to be honest and put forth a clear value proposition that would appeal to the TA mind directly. Some of the tag lines that come to my mind are : I m loving it; Its Fun to be young; sab keh do etc.
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