A brand without a logo is like a sweet dish without sweet. Any brand that wants to grow should must have a logo. A logo is brand's presentation. Consumer recognize their brands with their logos more easily rather than the brand's name. Lets take example of mcdonald's. Even a 5 years old boy who sees mcdonald's logo from distance starts screaming for mcdonald's because he realizes that its the place where he can get his favourite Happy meal that gives him satisfaction. So a brand without a logo is like a guitar without strings.
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