Wednesday, January 20, 2010

market segmentation


Factors that segment prospects
Having determined the more general segmentation characteristics you can proceed to a more detailed analysis of the market. There are literally thousands of ways to segment a market, but the following are some of the more typical segmentation categories.
For businesses:
1. SIZE
2. TIME RELATED FACTORS
3.JOB POSITION
4. CLIMATE
5.LANGUAGE
6.STATUS IN THE INDUSTRY
7. ACCESSIBILITY
8. FUTURE POTENTIAL
9. ABILITY
10. NEED FOR CUSTOMIZATION

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