Factors that segment prospects
Having determined the more general segmentation characteristics you can proceed to a more detailed analysis of the market. There are literally thousands of ways to segment a market, but the following are some of the more typical segmentation categories.
For businesses:
1. SIZE
2. TIME RELATED FACTORS
3.JOB POSITION
4. CLIMATE
5.LANGUAGE
6.STATUS IN THE INDUSTRY
7. ACCESSIBILITY
8. FUTURE POTENTIAL
9. ABILITY
10. NEED FOR CUSTOMIZATION
Having determined the more general segmentation characteristics you can proceed to a more detailed analysis of the market. There are literally thousands of ways to segment a market, but the following are some of the more typical segmentation categories.
For businesses:
1. SIZE
2. TIME RELATED FACTORS
3.JOB POSITION
4. CLIMATE
5.LANGUAGE
6.STATUS IN THE INDUSTRY
7. ACCESSIBILITY
8. FUTURE POTENTIAL
9. ABILITY
10. NEED FOR CUSTOMIZATION
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