Levels of Product: iPod

Core benefit: The core benefit is that of a music player which allows you to listen to music wherever you want.

Actual Product: The actual product is the Apple iPod which offers other benefits such as a video player and a large storage capacity for contacts and photos. It is renowned for its quality and design which made it one of the most popular gadgets of the decade.

Augmented Product: Offers additional services like access to iTunes and the iTunes store which allows you to purchase podcasts and songs. Also has one year warranty and after sales services.