Tuesday, January 19, 2010

Brand Equity

"Brand equity relates to the fact that different outcomes result from the marketing of a product or service because of its brand name or some other brand element that if that same product or service did not have that brand identification." It represents the marketing effects uniquely attributable to the brand and the added value endowed to a product or service as a result of past investments in the marketing activity for a brand. "Brand equity serves as the bridge between what happened to the brand in the past and what should happen to the brand in the future."



Syed Ahmad Hashmi said...

Brand equity is one of the major elements that determine a company's market share and its long run profitability. Marketers always try to enhance brand equity to give success to business operations.
Nice addition.