Wednesday, January 20, 2010

Product mix strategies


Product mix strategies

• Company can add new product lines, thus widening the product mix. • Company can lengthen the existing product lines to become a more full line company. • It can add more product versions of each product and deepen its product mix. • The company can pursue more product line consistency, or less, depending upon whether it wants to have a strong reputation in a single field or in several fields.

0 comments: