Within the MIS there has to be the means of interpreting information in order to give direction to decision. These models may be computerised or may not. Typical tools are:
• Time series sales modes
• Brand switching models
• Linear programming
• Elasticity models (price, incomes, demand, supply, etc.)
• Regression and correlation models
• Analysis of Variance (ANOVA) models
• Sensitivity analysis
• Discounted cash flow
• Spreadsheet 'what if models
Reference:
http://www.fao.org/docrep/w3241e/w3241e0a.htm
1 comments:
This growth share martix would highlight the status of company's Strategic business units and therefore has huge amount of significance in every marketing strategy maker's mind.
Good Work.
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