Tuesday, January 19, 2010

Marketing models:

Within the MIS there has to be the means of interpreting information in order to give direction to decision. These models may be computerised or may not. Typical tools are:

• Time series sales modes
• Brand switching models
• Linear programming
• Elasticity models (price, incomes, demand, supply, etc.)
• Regression and correlation models
• Analysis of Variance (ANOVA) models
• Sensitivity analysis
• Discounted cash flow
• Spreadsheet 'what if models



Syed Ahmad Hashmi said...

This growth share martix would highlight the status of company's Strategic business units and therefore has huge amount of significance in every marketing strategy maker's mind.
Good Work.