Wednesday, January 20, 2010

Wireless Advertisement or Mobile Advertisement

Firstly let me define what wireless advertising is. It can be defined as any promotional or advertisement material placed onto a wireless device including laptop/notebook, PDA, or most commonly a cellular mobile phone. Advertisements are content targeted for relevancy. Click-through rates for Wireless Advertisements are surprisingly high compared to fixed Internet accessing, owing perhaps to the small screen size and intimacy of the user experience. It is much more cost effective than mobile marketing.