Sales Promotion Objectives

Sales promotion:
Sales promotion plays a vital role in inducing the consumer to buy your product. Sales promotion work includes all those activities, which are directed towards promoting sales.
In short, sales promotion is any activity, which improves the effectiveness of personal selling and advertising.
Sales promotion devices can include premiums, coupons, contest, temporary price reduction, free goods, letters to trade, literature, educational material, displays and trade shows. Sales promotion takes into consideration the communication gaps that always exist between the producer and the consumer. Sales promotion should therefore be closely coordinated with advertising the personal selling.

Objectives:
The sales promotion program are made to accomplish the following objectives:
To introduce a new product.
To increase the inventories of middlemen and consumers.
To increase a products rate among existing consumers.
To attract new customers.
To counter a competitor's sales promotion and other activities.
To reduce a seasonal decline in sales.
To make it easier for salesmen to secure more orders and arrange displays in retail stores.

http://www.salespromo.com/salespromotionplanning.htm
http://www.blurtit.com/q514629.html