Building good relations with the company's various publics by obtaining favorable publicity, building a good corporate image, and handling or heading off unfavourable rumors, stories and events.
Major public relation tools:
Following are the major public relation tools:
- News: PR proffesionals find or create favourable news about the company and its products or people.
- Speeches: Companies give talks and speeches at trade associations or meetings for building company's image.
- Special events: It ranges from news conferences, press tours, grand openings, hot air balloon releases, multimedia presentations, educational programs and star-studded spectaculars etc.
- Written materials: PR people also prepare written materials to reach and influence their target markets. It includes annual reports, brochures, articles and company newsletters and magazines.
- Audiovisual materials: It includes films, DVD's, slide-and-sound programs and online videos as increasingly used communication tools.
- Public service activities: Companies contribute time and money in service activities in order to improve public goodwill.
- Corporate identity materials: These materials help in creating a corporate identity that the public immediately recognizes. It includes logos, stationery, signs, business forums, business cards, buildings, uniforms and company's cars and trucks.
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