Monday, January 11, 2010

Myspace SWOT Analysis

MySpace SWOT Analysis
Currently Youth Noise offers a MySpace profile which showcases a blog feature. However,
Youth Noise doesn’t allow users to learn about other campaigns Youth Noise partakes in.

Strengths:
• Strong Friend Count

Weaknesses/Threats:
• Generic (Skin)
• No Videos Visible
• Not Enough Photos
• Out Dated Blog

Opportunities:
• Convert Users onto Youth Noise
• Expose Blogs and Campaigns to Community Users
• Develop Applications for Community Users

Action Plan:
The following steps will be taken to convert opportunities into outcomes:
1. Re-Skin Account
a. Background Layout
2. Add Campaign Images and Links
3. Include Play City Blog Through RSS Feed
4. Develop Strategies to Increase Users Activity on Profile
Twitter SWOT Analysis
Currently Youth Noise offers tweets which link back to the site. However, Youth Noise
doesn’t allow users to understand Youth Noise’s position and values.

http://youthnoise.com/karoline/YNstrategy_SAMPLE.pdf

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