The Market mix

The Market mix is a term which is used to describe all the activities which go ino marketing a product (remember that this includes goods and services.)
the product might need to find out thrugh market research what customers want from the product, then they may change the poduct to produce what customer wants. once this is achived the producer has to convince the consumers that their product is the one that they want and that it meets their needs better than any of their competitors product. producer do this by branding their product. this involves giving a product a unique name and packging. it is then advised to make consumer believe that it is different to any of the competitors brands. the product also has to be sold in places that reinforce the brand image.
the four Ps of the Marketing mix..
Product
Price
Promotion
place