I declared Stew Leonard's 2 rule which are written in 1st chapter the heart of whole Marketing book which we r going to read in our course.
Rules are as follows:
1- Customers ae always right.
2- If u think they are ever wrong, then Reread rule no 1.
According to his both rules which are acually defined same meaning in a tricky way tells that our customers can't be wrong. If they ever complain anything about our product we should take that seriously istead of blaming them. Coz they are asset of our Co. Our business will grow if we will have customer. Otherwise what we will do by sitting idle with products. So we should not blame our customers in any even if they are wrong. We should take that fault at our side.
Thursday, January 14, 2010
Subscribe to:
Post Comments (Atom)
3 comments:
Ahmad u poosted absolutely perfect thing. I m alrady fan of these two rules. Becoz if ur customers are not satisfied then there must b somehing wrong with ur product, And u should look toward urself to romove that defficieny which push the customer to complain at u.
But, dont you guys think that there must be a point where the business has the right to tell the customer that if something's wrong and it is quite clear that the fault lies with the customer, the business should not be held responsible for that.If the business goes on accepting mistakes which it did not do, it will definitely affect the profits and the reputation of the business.
ya i am almost agree with hassan that sometimes sometimes 2\10 times company is right.but we should not forget the main rule of marketing that is satisfaction of customer's................
Post a Comment