Sunday, January 10, 2010

Estee Lauder's 15 rules of entrepreneurial success

  1. Find the proper location.

  2. When you’re angry, never put it in writing.

  3. You get more bees with honey.

  4. Keep your own image straight in your mind.

  5. Keep an eye on the competition.

  6. Divide and rule.

  7. Learn to say no.

  8. Trust your instincts.

  9. Act tough.

  10. Acknowledge your mistakes

  11. Write things down.

  12. Hire the best people.

  13. Break down barriers.

  14. Give credit where credit is due.

  15. Train the best sales force.


    Estée Lauder founded the Estée Lauder company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful.Estee lauder's success got her to time magazine's 1998 list of 20 most influential business genius of the Century; the only woman to make it to that list. estee lauder started her business with $50000 and so she din't have the money to advertise her products and so she spent it all on samples that son Leonard carried by taxi to womens charity shows. Thus was born Estee Lauder Companies’ “tell a woman marketing strategy.” she could be defined by the words 'ambition' and 'focus' and that's what made her the "beauty tycoon"


    read her success story on: http://www.yachtingnet.com/time/time100/builder/profile/lauder.html

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