Different types of products

Every product has three main characteristics including the core benefits, actual benefits and augmented product. There are different types of consumer products. One of them is convenience product. These types of products are low price and can be frequently purchased. It has large distribution. The consumer purchases these products with minimal interference. Second type of product is called shopping product. In this type of purchase the consumer pays great attention.

These products have selective distribution in the market and the consumers are very conscious about the brand. In these types of product the advertising and promotion is also contributed by the reseller. The third product which is in the category is called Specialty product. The customer pays more attention and consideration when purchasing these products. These products have usually high prices. The distributions of these products are very exclusive. The producer and reseller both contribute in the advertising and promotions. The last type of product is unsought products. These product are very unique in nature the customer is completely aware of it but have some knowledge about these products. The price of these products varies.

http://en.wikipedia.org/wiki/Product_%28business%29