Parent Company Profile (Procter & Gamble)

Three billion times a day, Procter & Gamble brands touch the lives of people around the world. From beginnings in 1837 as a family-operated soap and candle company, Procter & Gamble Co has grown to become the world's largest consumer-products company. P&G’s portfolios of trusted brands combined take an impressive 60% market share – more than four times that of nearest rival Unilever and much more than any single brand could obtain itself. Not so long ago, P&G was a slumbering giant. The key to its success has been a renewed knack for innovation and a string of successful new products; it was ranked seven in 2006, and six in 2007 among the world’s top innovative companies. P&G is the world’s largest advertiser
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(Kotler et al).