Sunday, January 17, 2010

Rolex Public Relations and Sales Promotions

The PR and Sales promotion strategies of the Rolex are closely interlinked so it is appropriate to discuss them under the same heading. Rolex organized two of the most prominent and prestigious races named the Rolex Monterey Historic Automobile Races and the Rolex Vintage Festival. It attracts thousands of visitors for highly competitive races and gets the feel of Rolex style and success. The event enjoys extensive world media coverage and hence the Rolex message is intelligently communicated to the masses. The outcomes of these events are quite obvious but impressive like most Media relations campaign resulted in more than 100 million impressions to date. It also secured print coverage in more than 100 print outlets, including Wall Street Journal, Associated Press, Auto Week, the Boston Globe and the San Francisco Chronicle.