Euromoniter International a leading business intelligence firm recently released new research findings that have ranked Haier as the World’s No 1 Appliances Brand for 2009 with a staggering 5.1% global retail volume share up by 0.8 points from 2008. In a time of global recession that has seen other multi-national brands losing their market shares, Haier has gained a global market across the various appliances categories such as refrigeration & Home laundry appliances with a staggering 10.4 and 8.4$ increase in global retail market shares in the respective categories. The key to Haier’s success has been the stringent quality standards as well as understanding local cultures of the countries that they operate in.
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