Monday, January 18, 2010

Dare to compare; create persuasive advertising by revealing how your product beats the competition's

Tomorrow morning, after brushing your teeth, look in the mirror and ask yourself this question: What are the most compelling reasons a prospect should pick my product or service over my competitor's? Your answer is an important one, because that comparison may make for a persuasive sales message you should be using in your advertising........

the link is related to persuasive advertising(chp:15).a person jerry fisher has given his personal experience on how a salesperson persuaded him to buy window shutters instead of wooden especially page 2 where product endorsements are very well explained.;col1