Tomorrow morning, after brushing your teeth, look in the mirror and ask yourself this question: What are the most compelling reasons a prospect should pick my product or service over my competitor's? Your answer is an important one, because that comparison may make for a persuasive sales message you should be using in your advertising........
the link is related to persuasive advertising(chp:15).a person jerry fisher has given his personal experience on how a salesperson persuaded him to buy window shutters instead of wooden panels.read especially page 2 where product endorsements are very well explained.http://findarticles.com/p/articles/mi_m0DTI/is_12_26/ai_53368750/pg_3/?tag=content;col1
Monday, January 18, 2010
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