Tuesday, January 19, 2010
Customer-Based Brand Equity
Customer-based brand equity (CBBE) model incorporate recent theoretical advances and managerial practices in understanding and influencing consumer behavior. It helps answer the two most frequently asked questions:
1. What makes a brand strong?
2. How do you build a strong brand?
CBBE model provides a unique point of view as to what brand equity is and how it should best be built, measured, and managed.
Reference:
http://www.1000ventures.com/business_guide/marketing_brand_equity.html
Labels:
Customer-Based Brand Equity,
Madiha khan
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