Tuesday, January 19, 2010

Customer-Based Brand Equity



Customer-based brand equity (CBBE) model incorporate recent theoretical advances and managerial practices in understanding and influencing consumer behavior. It helps answer the two most frequently asked questions:

1. What makes a brand strong?
2. How do you build a strong brand?

CBBE model provides a unique point of view as to what brand equity is and how it should best be built, measured, and managed.

Reference:
http://www.1000ventures.com/business_guide/marketing_brand_equity.html

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