Tuesday, January 19, 2010
marketing information system
Set of procedures and practices employed in analyzing and assessing marketing information, gathered continuously from sources inside and outside of a firm. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion. See also market information system.
Reference
http://www.businessdictionary.com/definition/marketing-information-system.html
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Madiha khan,
Marketing information system
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