Tuesday, January 19, 2010
Marketing channel
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process. A marketing channel is a useful tool for management
Reference:
www.informaworld.com/WJMC
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M. ARSLAN KHAN,
Marketing channel
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