Translating great ideas into real business outcomes
It’s difficult for marketers to get through these days. The consumer seems ever more elusive, ever more savvy, and much more difficult and expensive to reach through 'normal' channels. But our job is still to shift the needle, whether that be to launch a new product, drive sales or increase market share.
Reference
http://www.hillandknowlton.com/services/consumer-marketing
Tuesday, January 19, 2010
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