Tuesday, January 19, 2010
competitive strategy
A plan for how a firm will compete, formulated after evaluating how its strengths and weaknesses compare to those of its competitors. For example, a small meatpacking firm may decide to concentrate on a special niche product offered in limited areas after determining it cannot compete on price with major competitors.
Reference
http://www.yourdictionary.com/business/competitive-strategy
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Competitive strategy,
M. ARSLAN KHAN
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