1. Leader:
2. Challenger:
3. Follower:
4. Nicher:
Sunday, January 17, 2010
Competitive position
The organization’s strategic position in a market compared with its competitors: leader, challenger, follower or niches. Let’s take examples of companies in the soft drink business.
1. Leader:
2. Challenger:
3. Follower:
4. Nicher:
1. Leader:
2. Challenger:
3. Follower:
4. Nicher:
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