- Differentiation – measures the degree to which a brand is seen as different from others
- Energy – Measures the brand’s sense of momentum
- Relevance – measures the breadth of a brand’s appeal
- Esteem – measures how well the brand is regarded and respected
- Knowledge – measures how familiar and intimate consumers are with the brand
Reference:
business-style.info/more.php?id=82
Tuesday, January 19, 2010
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