Monday, January 18, 2010

Types of marketing

If you want your company to succeed, at some point you will need to begin marketing your products or services. The old adage that the worst type of advertising is no advertising is still true. No matter what your marketing budget may be, there are many different types of marketing that you can take advantage of. Let's take a look at a few of the more proven techniques that combine low cost with major results.

Online Marketing

Online marketing has opened up incredible avenues for small businesses. Thanks to companies like Google and Overture, you can place ads for your company right along side the big guns at competitive prices. Never before has it been easier to market your business than it is right now.

New forms of online marketing are also making headway. Online video ads are easy and cheap to shoot and give you the kind of exposure that was previously limited to expensive national television campaigns. With low production costs and reasonable pricing, you can run an online video campaign at a fraction of the cost of traditional advertising.

Offline Marketing

The benefits of traditional marketing cannot be overlooked in our digital age. Many companies are reaping the benefits of combining online and offline marketing techniques.

For example, you can use direct mail or local advertising to drive potential customers to your site. This is a great and proven combination that results in increased traffic and better conversions.

The best marketing strategies take advantage of all the different types of advertising. By spreading your ad dollars around you can be assured of greater success and better interaction with the public. Start small by combining a special promotion that will run both in print and online avenues at the same time. You can keep track of the success of each method by using coupon codes to see which form suits your company the best.