Focus your selling techniques on this..

Just ran into a very clever saying to keep in mind for your Selling Techniques

Because the customer has a need, we have a job to do
Because the customer has a choice, we must be the better choice
Because the customer has sensibilities, we must be considerate
Because the customer has an urgency, we must be quick.
Because the customer is unique, we must be flexible
Because the customer has high expectations we must excel
Because the customer has influence, we have hope of more customers
Because of the customer, we exist

sales people may formulate their selling techniques from it.