Creativity is the buzz word nowadays. The word is no longer confined to media, movies or advertisements but has gone beyond and finds application even in corporates today. The survival rule today is be creative or bow out to competition. When one sees the far reaching applications of creativity, it makes one wonder as to what would be the application of this word in the field of advertisements? True, when the world needs ideas to move ahead, it becomes a necessity to come up with new and novel ideas.
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http://www.wittysparks.com/2007/09/17/countless-creative-ads-at-one-place/
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