As we all know that department stores are those which have a wide product line and each product line is operated like a different department. However, in recent years, these department store have been hit hard by the discount stores which offer merchandise at lower prices. Now, the department stores have finally come up with a strategy in order to counter the threat of the discount stores. After Christmas, these department stores like Macy's and JC Penney are going to start a promotion campaign in which they will offer big discounts in order to increase their sales and their market share too. Check out this article about how will these department stores will implement their strategy and do give feedback.
2 comments:
Very rightly pointed out hassan Discounts are a very effective sales promotion tool and its even more effective on occasions like Eid and Christmas. These Discounts can prove to be very profitable for huge departmental stores under the given circumstances. once again Excellent work brother. keep it up.
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