Partners which enhance your competitive advantage

Every business tries to capture as many customers it can. It can do this providing the customer with a greater value which may be in the form of lower prices or higher quality of the product etc. Similarly, in variety seeking buying behavior, businesses also try to persuade the consumer to try a new product. If the product is found suitable to the consumer, he/she may adopt the product. This is also the case with business to business marketers. Businesses selling goods or services to other businesses may also try to convince their customers that they are offering the better deal compared to their customers. Businesses may also choose those partners which may enhance the competitive advantage of the business. For example, there are news coming in the media that Japan Airlines Corp. is likely to choose Delta Air Lines as its overseas partner, ending its ties with American Airline and the Oneworld alliance group. Japan Airlines, Asia's largest airline by revenue, has decided that moving to the Delta Airlines would come with more benefits for its restructuring and future growth prospects. In short, in order to create the maximum value for their customers, businesses partner with those businesses which may allow them to satisfy the wants of their customers in a better compared to their competitors. Guys, check out this article about Japan Airlines and do give feedback.

http://www.forbes.com/feeds/reuters/2009/12/18/2009-12-18T085630Z_01_TOE5BH08D_RTRIDST_0_JAL-UPDATE-1.html