Geo-Demographic Segmentation

Marketers can segment consumer markets by a method called geo-demographic segmentation. In this method, the marketer divides the market firstly geographically and then the marketer divides the different geographic regions on the basis of demographic variables such as income. American businesses can use this method to identify new market segments for their products especially the producers of those products which are bought by high income consumers. Recently, American cities like El Paso, Bakersfield, Omaha and various other low profile cities have experienced an increase in incomes of their citizens. Thus, American businesses have this opportunity to set up their operations in these cities to take advantage of the increasing wealth in these cities. Guys, check out this article about this new trend in America and do give feedback.

http://www.forbes.com/2009/12/15/income-cities-rich-lifestyle-real-estate-salary-unemployment.html