How to revive personal brand names?

As we all know that brand equity is extremely important nowadays. Personal brand names are quite popular such as the personal brands like Warren Buffet and Oprah Winfrey. Businesses pay millions of dollars to associate their products with such personalities in order to promote their products. As a result, such personalities or opinion leaders also indulge in person marketing in order to improve their image in the eyes of people. However, sometimes such personalities and their personal brand names may suffer due to some bad publicity for example the recent news of Tiger Woods' confession to marital infidelities. This news damaged Tiger's brand immensely and the golfer and his family will suffer a heavy financial price in addition to the personal cost of his alleged misbehaviour: Gatorade, Gillette and Nike are at least temporarily suspending deals that, with prize money, had made him the first athlete to become a billionaire, according to Forbes magazine. So, how can personalities repair all this damage done to their brand names? Check out this article relating to how can Tiger Woods repair the damage done to his brand name and do give feedback.

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