Anyways, the book, chapt. 3 on p. 82, talks about Secondary Cultural Values, and its flexibility. The example it gave opened up my mind:
"Consider the example of popular music groups, movie personalities, and other celebrities on young people styling and clothing."That's true in our culture too, because no culture has any hard and fast rules of dressing and hairstyles. But I've to ask you, as you're a 'theomorphic' being, not merely a rational animal, (which some of us might contend to be) whom do you imitate? Do you wear one glove b'cause you saw Micheal Jackson wearing it, etc.? What is your mimesis, what is our mimesis?
(A bit off topic discussion: Don't make the mistake of taking marketing or business studies as something that has to be compartmentalized from your bigger view of the world. Well, the book does talks about core values. Yet we're not allowed to critique the foundations and underlying assumptions of what we study in these modern universities, which they should; for they have no principle to guide themselves as the only golden principle they've is to overturn all principles.)
0 comments:
Post a Comment