Saturday, December 26, 2009

4 Dynamic Marketing Tactics

1. Focus on Your Best Prospects Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's how you can make that happen...
Take some time to analyze your current customers to determine what key traits they share - and why those traits make them ideal customers for you. Then revise your sales message to appeal specifically to them.
This will increase both the number of new sales you get and the profitability of each new customer.
2. Pile on the Benefits Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the time saving and money saving benefits of your product or service. Then include a discount price offer if they buy before a certain deadline (more money saved). Finally, figure out how you can deliver all or some of what they are buying immediately (more time saved).
Tip: If you cannot deliver all or part of your product immediately, add something to the purchase that you can deliver immediately. It can be as simple as a series of helpful tips related to your product posted on your web site ..but available only to new customers.
3. Make Buying Easy Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier - and faster.
For example, design your selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process ...and diverts their attention away from completing the sale.
Tip: Don't ask for unnecessary information during the ordering process. Instead, follow up after the sale with a personalized "thank you" message - and include a brief request for the information.
4. Follow Up - Again and Again Selling is not a one step process. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow up system.
Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust - and eventually the sale.
Tip: Make sure you have a way to get the email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary special report or other useful information ...delivered only by email.
Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.
http://www.businessknowhow.com/MARKETING/dynamic.htm

MY OPINION>>
These are the 4 Dynamic Marketing Tactics which will often produces the profitable results and highly effective for businesses.Firstly the marketing manager should analyze their current customer’s response towards the product and go through their personality traits. So that they can understand customer needs and wants..Offer them multiple opportunities like discounts, free delivery and buy 1 get 1 free offer to attract customers. M manager should make the selling procedure easier and faster. it leads towards potential customers to buy from you and more will buy. we can salvage many of potential customers by providing useful & proper information about the product and don't charge them for it we'll build a supportive relationship that gains their trust - and eventually the sale. each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.

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