Tuesday, January 19, 2010

How to understand your marketplace like never before!

This quick marketing tip, will help you communicate with more people in your marketplace than ever before.

If you have studied marketing, you will know how important it is to be able to communicate your message effectively. That makes sense. It’s no good having something great to say, if you can’t get your point across.

However, a less talked about element of marketing communications, is the importance of being able to understand what your marketplace is saying to you. This has never been more important, now that marketing communications are all about “the conversation” and forming a 2-way dialogue with the marketplace.

Do you think small businesses are typically good at listening to their marketplace? What has your experience been? Please take a moment to share your feedback!