Direct Model : DELL

The Direct Model plays a central role in DELL’s success in maintaining valuable relationships with their customers. As DELL deals directly with their customers they have huge opportunities to gather timely customer response. This response in turn provides the company with previous feedback. In early 1990s McKenna called the underlying marketing strategy “knowledge-based and experience-based marketing”. The feedback helps DELL to constantly revise their products in order to meet best customer’s requirement.
The advantage is especially applicable to the company’s large corporate customers. But the Direct Model certainly gives DELL an information lead over its competitors.

posted by Abd ur Rehman