Monday, January 18, 2010

10 simple strategies to add value to your product

Value as we discussed in the article Value-pricing strategy: “We’re not the cheapest but…”, is a matter of perception. Value is complex as there are many criteria on which people assess it. These could be: convenience, visual or auditory appeal, risk management, price versus benefits, peer recognition, etc..............

the link is all about what features can you add in your offering which will prove to be valueable for your customers.the ten strategies given in the link are especially important when conducting marketing research for a new product.they answer the simple question 'what a consumer wants?'