Tuesday, January 19, 2010

What is Marketing?

All company policies and activities should be directed toward satisfying customer needs.
1Profitable sales volume is more important than maximum sales volume.
To best use these principles, a small business should:

2Determine the needs of their customers through market research
3anale their competitive advantages to develop a market strategy
4elect specific markets to serve by target marketing
5dermine how to satisfy customer needs by identifying a market mix