All company policies and activities should be directed toward satisfying customer needs.
1Profitable sales volume is more important than maximum sales volume.
To best use these principles, a small business should:
2Determine the needs of their customers through market research
3anale their competitive advantages to develop a market strategy
4elect specific markets to serve by target marketing
5dermine how to satisfy customer needs by identifying a market mix
Tuesday, January 19, 2010
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